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In Ad & PR, trade publications are valued types of information resources along with scholarly journal articles. Case studies, best practices, industry reports, market intelligence research, media data and costs, audience or target market data, campaign videos, or public opinion polls may be useful as well.
To get good info, write down your research main ideas, then list your concepts and synonyms. Now apply your keywords in databases using the linked Word document below, noting options like date, language, subject terms, and advanced features like the drop-down options at the end of the search boxes which let you be more specific about where the words will be searched. This process will save you time and improve your sources!
Evidence-based Practice uses current research to inform "diagnosis" of a problem and decisions about how to proceed. There is more information on the Subject Guide for Research Methods in Exercise and Health Science, Evidence Based Practice page. The "Pyramid of Evidence" link below shows the progression of types of sources from eye-witness or first-person narratives to meta-analyses.