CAP 413: Media Planning: Ad & PR websites
Advertising links
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American Advertising Federation - West Michiganlocal advertising news, events, job postings.
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AAF: American Advertising Federationnational advertising news, events, job postings.
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Advertising Age Datacenter
Provides advertising & marketing industry data such as ad spending, media, agencies, jobs, contacts, Super Bowl advertising, & various top ten lists for brands, magazines & newspaper circulation & markets.
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Advertising news: the major trade magazine. For complete articles, try searching the title of the article, author, and adweek in the "Find articles, books, & more" search box. Not all are available.
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IAB Internet Advertising Revenue Report
Interactive Advertising Bureau (IAB) includes estimated measurements of Internet/online advertising revenues -
Vintage Ad Browser
collects vintage ads from a variety of sources, including comic books, CD-ROMs, websites, APIs, your submissions, books, and magazines. -
Center for the Digital Future bydigital/online/internet/web news & technology reports; Digital Future Report; World Internet Project Report
(cell phones, online privacy, tablet use, etc.) -
eMarketerdata, articles, reports, trends & forecasts on: consumer demographics, digital advertising, social media, smartphone & online video usage
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NielsenMeasures demographics based on industry & provides ratings. Top 10 lists for TV, TV ad brand memorability, books, music, video games, movies, social media, alcohol, health & beauty, beverages, snacks.
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CISIONblogtrends in the media & PR industries; offers strategies for adapting to a changing landscape, particularly with regard to social media; interviews influential journalists & top PR executives on broad industry trends; & offers education about targeting campaigns to the right outlets
Public Relations
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New PR Wiki
Wikipedia for Public Relations -
PR NewswireThe global leader in news and information distribution services for professional communicators.
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PR WeekPublic Relations: the major trade magazine.
For full text of articles, use database Business Source Complete -
PRSA: Public Relations Society of AmericaWorld's largest organization for public relations professionals.
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West Michigan PRSAlocal organization for public relations professionals
- Last Updated: May 23, 2022 3:37 PM
- URL: https://libguides.gvsu.edu/cap413