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• use "quotation marks" around phrases
• truncate - shorten a word to its trunk or root to get alternate endings - with an asterisk * (shift 8), e.g., truncat* finds truncate, truncated, truncation
• apply Boolean connector AND to combine unlike ideas, e.g., dance AND promotion
• apply Boolean connector OR to connect synonyms, e.g., advertisements OR campaigns

Put it all together:

• "hip hop dance" in one box
• AND (promot* OR advertis* OR campaigns) in the next box
• use parentheses in single-box searching - when you don't have another set of boxes, e.g.,:
• "hip hop dance" AND (promot* OR advertis* OR campaigns)

Use the left or right menus to narrow your results, e.g., by language, date, subject, etc.

Databases have a citation (information about an article such as the title, author, name of the journal or magazine, volume and issue (which correspond to the date), date, and pages) and sometimes they will also contain an abstract, or summary, of the article.

Databases also often cite multiple types of resources - books, essays or chapters, government documents, etc.

Some databases will also have the complete item (called the full text): you should see a link to an HTML or PDF document. Or click on - this will check the other library databases for the full text of the article.

Company financial profiles are a quick way to get background on a company, what they do, & their current situation.

Google a company's website and look for "about us" or "investors" for annual reports and info for shareholders.

Market research includes industry, product, brand, consumer, geography, etc.