CAP Master: Home
School of Communications
Useful resources
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Citing Sources style guides & examples for reference lists (aka bibliographies).
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Evaluating Resources guide to figuring out what's good & why in your sources
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Government Resources data, census, info about federal, state, & local government, & cool stuff
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Knowledge Market help with writing, research, presentations
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GVSU Library Hours open hours for all locations
Department Links
Welcome!
This guide's purpose is to provide resources for students doing secondary research in advertising or public relations. For additional resources, see the Business, Education, & other Library subject guides.
Library Basics
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Focus Your TopicThis video shows different ways of focusing a topic for a research paper.
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Build Your Search StrategyThis short video explains how to develop a search strategy before finding books and media or articles in databases. These concepts are universal and apply to any search.
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Keywords, Search Terms, and Subject HeadingsThis short video demonstrates finding items with keywords and subject terms.
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Databases, journals, & articlesVideo defines each and explains how they fit together
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Bias in Information Sources3 1/2 minute video defines bias in information and how to address it.
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Citation TutorialLearn and test your skills
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How to Find a Book at GVSU LibrariesThis YouTube walks you through the process of searching for a book and identifying its location.
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Request Books, Journals in Print Form, and DVDsWatch video of the ASRS robot in action.
Some books, DVDs, and journals are in the book retrieval system (Automated Storage Retrieval System or ASRS) behind the Service Desk on the 1st floor.
Subject Guide
Subjects: Advertising & Public Relations, Communications
- Last Updated: Jul 9, 2025 12:53 PM
- URL: https://libguides.gvsu.edu/cap/old
