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CAP Master: Articles/Databases
Search tips
- use "quotation marks" around phrases
- truncate - with an asterisk * - truncat* finds truncate, truncated, truncation
- use AND to combine unlike ideas: dance AND promotion
- use OR to connect synonyms: advertisements OR campaigns
Put it all together:
- "hip hop dance" in one box
- AND (promot* OR advertis* OR campaigns) in the next box
- use parentheses in single-box searching - when you don't have another set of boxes, e.g.,:
- "hip hop dance" AND (promot* OR advertis* OR campaigns)
Use the left or right menus to narrow your results, e.g., by language, date, subject, etc.
- Databases have a citation and sometimes they will also contain an abstract, or summary, of the article.
- Databases also often cite multiple types of resources - books, essays or chapters, government documents, etc.
- Some databases will also have the complete item (called the full text): you should see a link to an HTML or PDF document. Or click on
- this will check other library databases for the full text.
Advertising/PR databases
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ProQuest One Business (formerly ProQuest Business Premium)Articles, data reports, & more. Business, advertising, & PR topics.
Formerly ABI/INFORM. -
Business Source UltimateAdvertising campaigns, articles, financial data, industry reports, market research reports, country reports, company profiles, SWOT analyses, conference proceedings, case studies, & "Entertainment, media and advertising market research handbook."
IRI is the data source listed in some publications in this database. -
Communication Sourcejournal articles & more on all aspects of communication-related issues, including advertising & public relations
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ProQuest Social Science Journalsjournal articles on all aspects of communication-related topics, including advertising & public relations
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WARC (World Advertising Research Center)Case studies, best practices, market info, brands, adspend statistics, campaign videos, demographics (click Trends: Consumer Trends)
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SRDS Media Planning PlatformMedia listings by type, DMA, & audience: contacts, costs, & data. Nielsen segmentation and Market Solutions section includes Lifestyle Ranking, Market Potential, Demographics, & PRIZM. Claritas 360 works best with Microsoft Edge or Chrome
Company Financial Info
Company financial profiles are a quick way to get background on a company, what they do, & their current situation.
Google a company's website and look for "about us" or "investors" for annual reports and info for shareholders.
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Mergent Market AtlasCompany details, financials, history, SEC reports, annual reports, country reports. No sales or ad costs for subsidiaries, only for parent companies.
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Business Source UltimateSearch a company name, then click Company Profiles on the left menu bar, or choose Company Profiles from the blue menu bar at the top of the search screen & select a company.
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Hoover's Company Recordsvia Entrepreneurship database, 2020-present
Law & Legal issues database
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WestlawCovers state and federal case law and statutes and regulations, the Code of Federal Regulations. Federal Register, American Jurisprudence 2nd, American Law Reports and law reviews.
Market Share/Rankings & Industry Statistics/Trends
Market research includes industry, product, brand, consumer, geography, etc.
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StatistaIncludes industry, retail market, internet, media, and technology statistics; industry and outlook reports, surveys and market studies; specific consumer markets; digital markets, and infographics.
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Gale Directory LibraryMarket share of companies via Gale Directory: choose Market Share Reporter before searching. Search for a category like "soft drinks," a product like "coke," or a company like "coca-cola."
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Plunkett Research OnlineIndustry statistics, trends, & in-depth analysis of top companies.
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MINTEL AcademicReports on companies, products, markets, market share, trends, etc
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WARC (World Advertising Research Center)Trends: consumer behavior, new developments for industries & sectors, strategic insight for brand marketing, innovations in media & technology, insight & intelligence for countries & regions.
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Brand Keys Customer Loyalty Engagement IndexAlso look at the Brand Insights menu.
Statistics
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StatistaIncludes industry, retail market, internet, media, and technology statistics; industry and outlook reports, surveys and market studies; specific consumer markets; digital markets, and infographics. Highly recommended OVER SRDS!
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Sage DataCross-tabulate statistics in the news, government data, & EASI Market Planner--consumer demographics, spending, life stages, media use, etc. Use Internet Explorer or Chrome; to use Firefox, make sure you have the latest version of Java (http://www.java.com).
- Last Updated: Jul 9, 2025 12:53 PM
- URL: https://libguides.gvsu.edu/cap/old