CAP 413: Media Planning: Media Planning
Directories & Ad Spending: GVSU Libraries' Subscriptions
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Winmo (was Advertising Red Books)Lists advertisers (companies, competitors, brands, industry codes, key contacts, media spend, sales, ad agencies, news) & agencies (media focus, target markets, key contacts, clients, social media, news).
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Winmo & SRDS HelpMedia Planning and Segmentation PowerPoint
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SRDS Media Planning Platform This link opens in a new windowMedia information & contact data. Nielsen draws maps of geographic areas it calls DMAs, “designated market areas,” based on its demographic data of program ratings (tv viewership).
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Statista This link opens in a new windowIncludes ad spending by medium, e.g., Pay-per-View (TVoD) revenue, user penetration, average revenue per user, comparison of the U.S. to global, and projected growth. Internet provides info on social media, online search, user-generated content, online advertising and marketing.
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WARC (World Advertising Research Center) This link opens in a new windowAdvertising database includes case studies, best practices, market intelligence, major brands, ad/spend statistics, demographics, & campaign videos in all areas of marketing communications.
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Broadcasting & cable TV in the United States byyearly TV and cable industry report on trends, ratings, major companies
Media Kits
Most newspapers, magazines, & broadcast media provide demographic data about their audience for advertisers in an online media kit. Go to the company/publication website & find the link on that page for Advertisers (often at the bottom of the page). One can usually find a media kit with detailed information about market and readership. See the Atlanta-Journal Constitution Media Kit OR NYTmediakit as examples. In Google, try searching for the publication name and media kits, or advertising rates. E.g., "business week" ("media kit" OR "advertising rates")
To find the Top Lists of magazines or TV channels -- do a simple search in Google for something like "top magazines for teens"
WARC (World Advertising Research Center) has all kinds of helpful information like using TV ads well (effectiveness, length, context and positioning, scheduling, audience measurement).
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Ulrichs Web This link opens in a new windowUlrich's is a bibliographic database providing detailed, comprehensive, and authoritative information on serials published throughout the world.
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Nielsen's Topline RatingsFor radio station ratings in metropolitan markets: set up a free account, enter the city, & compare station ratings (average quarter hour persons or AQH)
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IAB Internet Advertising Revenue Reportfrom PricewaterhouseCoopers
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ReferenceUSAOnly available to Kent District Library cardholders.
Directories & Costs: websites
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AdForum Directoriesinfo on 24,000 agencies & 150,000 campaigns (TV, print, interactive, etc.).
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Advertising Age Datacenter
Provides advertising & marketing industry data such as ad spending, media, agencies, jobs, contacts, Super Bowl advertising, & various top ten lists for brands, magazines & newspaper circulation & markets.
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ClickZnews about channels, services, & tools to track & optimize campaigns
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DeloitteState of the Media Democracy Survey-has media consumption preferences & usage statistics
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marketing research suppliers, facilities, & consultants by specialties or locations
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Find newspapers, magazines, radio & TV stations worldwide
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NielsenMeasures demographics based on industry & provides ratings.
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reports on state of the news media, advertising market, audience, key indicators, revenue, etc.
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TVB Local Media Marketing Solutions byMarket & Stations: characteristics of each local market, broadcast stations, digital channels, online platforms, demographic overview, diginets directory, ad spending, CPM trends, Broadcast calendar, Nielsen Survey dates & penetration by DMA, media comparisons
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Kochava Media Indexcrowdsourced directory of agencies & ad partners: website, channels, industries served, pricing, similar ad vendors. (formerly known as Thalamus)
Terms & Calculators
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BDI & CDICategory Development Index = CDI
Brand Development Index = BDI -
HUTs and PUTsHUT = homes using television
PUT = persons using television -
GRPs and TRPsSum of the ratings= GRPs.
Sum of the ratings of a specific demographic segment = TRPs.
- Last Updated: Jun 14, 2022 1:03 PM
- URL: https://libguides.gvsu.edu/cap413