Nielsen draws maps of geographic areas it calls DMAs, “designated market areas,” based on its demographic data of program ratings (tv viewership). They market media information & contact data, along with demographics & segmentation, based on these areas.

On the far right, "Market Maps & Data" include DMA profiles & maps.

Categories & Markets compiled from Nielsen, SQAD, and Simmons data:

• Digital
• Magazines
• Newspapers
• Broadcast
• Out-of-Home
• Hispanic Media
• Direct Marketing

Works with Google Chrome only (two most recent versions)

1. Nielsen is the company that developed the systems, PRIZM is a segmentation systems provided by Claritas (company name), and Kantar Media provides the software platform.
2. Data comes from Claritas' PRIZM, P$YCLE, ConneXions:

• PRIZM – defines consumer segments (groups) by socioeconomic ranks (e.g., Upper Crust = wealthy)
• P$YCLE – focuses on consumer spending behaviors (e.g., Bargain Lovers)
• ConneXions – emphasizes how people use media & behave regarding technology (e.g., Cyber Sophisticates)

1. Login
2. Click "Login to Claritas 360" - Opens a new window
3. Choose a report: Standard or Segmentation.
4. Standard: Demographic: Pop-Facts, trend, age/race/sex, income/age, buying income, senior life, consumer concentration
5. Segmentation: Market Overview (Segmentation), Profiler (Profile Ranking Index, PRIZM Premier, Claritas Profiles, Claritas Consumer Profiles, choose category, choose specific category, Analysis area - DMA, submit), Lifestyler (Target segment, Claritas target, choose one, choose more specific, submit; or Target potential, make choices, submit), Locator (Target concentration, Claritas target groups, make choices, submit)