Manage Content
Review your content to make sure it is useful. Plan for periodic auditing and user testing. You should be doing some content maintenance at least once every month. For more heavily-used content, you may need to plan reviews weekly. Questions to ask in maintenance are:
- Are all my links working? (In LibGuides, you can run the Link Checker under Tools > Link Checker. The UL Web Team also scans for broken links.)
- How do I know my content is working as intended? What is "success" for this content? How do I measure that success?
- If the content doesn't meet my criteria for "success," how will I improve it? Should I conduct user testing? Rewrite the content? Remove the content altogether?
- Is the content still relevant? Should I update it with new information, or remove outdated content?
The days of creating "nice to have" content are over - web content is expensive to create and maintain.
Too much irrelevant content suggests that the entire website is not useful. That's an assumption we want to avoid. Keep your content succinct, useful, and up-to-date.
Good content only exists when people are paid to create and maintain it.