When beginning a career in PR, you may not know a lot about the field, so research is essential, as is evaluating the information you find.

Work through this short tutorial, Evaluating Information by Fact Checking, to improve your evaluation skills!

The keys are to:

1.         Look for independent information about the creator/s, funding, opinions or viewpoints, and statements

2.         Spend more time double-checking facts externally rather than using time to look at the original site (original source of information)

3.         Delay clicking: spend time to skim the results after you search; read bits and pieces before choosing to click any link--did this help?

4.         Use these techniques with all types of information – how can you do this with books? Videos? Articles?