Open Educational Resources: Business
A collection of resources to help GVSU faculty find open-licensed textbooks and other educational materials for their courses.
Business Communication
- Introduction to Business CommunicationThis open course offers a better understanding of how communication forms a part of your self-concept, helping you understand yourself and others, solve problems and learn new things, and build your career.
- Mind ToolsYou need good communication skills if you want to succeed in any business enterprise.
- Business Communication for Success by Scott McLeanProvides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.
Textbooks
- Advanced Business Law and the Legal EnvironmentDon Mayer, Daniel Warner,
George Siedel, Alyssa Martina - Free Book CentreAccess to general business, finance, accounting, and entrepreneurship textbooks available to view and download.
Other Resources
- Merlot Business PortalAccess to a variety of teaching and learning materials for business. Licensed under Creative Commons.
- Video Lectures on YouTubeA collection of various talks--from corporate finance to leadership thinking-- given at colleges and universities around the world.
Management
- Small Business Management in the 21st CenturyDavid Cadden and Sandra Lueder
Marketing
- Principles of Marketing (textbook)by Jeff Tanner and Mary Raymond
- Marketing ManagementOffered through MIT's open courseware, this course is designed to serve as an introduction to the theory and practice of marketing.
- Developing New Products and ServicesG. Lawrence Sanders, State University of New York at Buffalo
Finance
- International Finance: Theory and Policy (textbook)by Steve Suranovic, George Washington University
- Accounting and Finance ResearchOpen Access journal providing insights in the fields of accounting, corporate finance, investment, insurance, and other relevant subjects.
Economics
- CoreEconOpen Access introductory text for undergraduates. Registration is required but it is easy to do. Text is available as printable PDFs or as an Inkling app for the iPad.
Accounting
- Introduction to Financial and Managerial AccountingOffered through MIT's Open Courseware, this course studies basic concepts of financial and managerial reporting.
- Last Updated: Apr 16, 2025 12:46 PM
- URL: https://libguides.gvsu.edu/oer
