Welcome to the GVSU guide for Marketing
Please click on the tabs above to access specific tools that will help you with your research
Within this guide you will find:
Databases: A listing of research databases, which house published articles from various sources. Some databases provide access to specific articles relating to Marketing, some provide access to more generalized academic topics. All are useful.
Demographics and Psychographics: Resources with statistical information related to Marketing.
Recommended Websites: Provides links to credible websites that can be used in your research.
Recommended Journals: A listing of specific journal/magazine titles that are relevant to Marketing.
Citation Tools: Information about research help, links to video tutorials on various research skills and APA assistance