Marketing: Databases
Where to Start
Not sure which database to use? Unsure of how to use the databases? Start with the linked tutorial.
GVSU Marketing Databases
- Business Source Ultimate This link opens in a new windowComprehensive information on all aspects of business related topics and 55 videos from the Harvard Business School Faculty Seminar Series. The database features company SWOT analyses and market research reports. Country reports are included in this database. This version of the resource is hosted on a specially designed interface for this content.
- SRDS Media Planning Platform This link opens in a new windowMedia listings by type, DMA, & audience: contacts, costs, & data. Nielsen segmentation and Market Solutions section includes Lifestyle Ranking, Market Potential, Demographics, & PRIZM. Claritas 360 works best with Microsoft Edge or Chrome
- MINTEL Academic This link opens in a new windowA U.K. database providing consumer market reports from Europe and the U.S. Strategies for reaching target market audiences in the following industry areas: food and drink, consumer goods, retail, finance, leisure and travel.
- Plunkett Research Online This link opens in a new windowIndustry statistics, trends, & in-depth analysis of top companies.
- Mergent Online This link opens in a new windowFull company details, annual reports, 15 years of financials, company history, long term debt, SEC filings, country reports. Private Companies: use Private Company Search tab.
- Sage Data This link opens in a new windowLook under Browse by Source-->EASI analytics-->EASI Market Planner for consumer demographics and psychographics.
- WARC (World Advertising Research Center) This link opens in a new windowAdvertising database includes case studies, best practices, market intelligence, major brands, ad/spend statistics, demographics, & campaign videos in all areas of marketing communications.
- Statista This link opens in a new windowStatista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions in English, French, German and Spanish. The platform consists over 1,500,000 statistics on over 80,000 topics from more than 18,000 sources.
- Last Updated: May 2, 2024 9:17 AM
- URL: https://libguides.gvsu.edu/marketing