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Marketing: Recommended Websites
Emerging Markets
Regional Information
- Community Research InstituteAs a focus of the Johnson Center for Philanthropy at GVSU, the CRI provides national and local data through partnerships with nonprofit and neighborhood groups.
- GVSU Institutional Analysis Quick FactsDemographic information on the student population of GVSU.
- The Right Place"A regional nonprofit economic development organization."
Consumer Preferences
- American Customer Satisfaction Index (ACSI)National economic indicator of customer satisfaction with the quality of goods and services available to household consumers in the United States.
- Consumer Expenditure SurveyThis Bureau of Labor Statistics program provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit characteristics (families, singles, etc.).
- PollingReport.com"An independent nonpartisan resource on trends in American public opinion."
Government Resources
- U.S. Census BureauCensus of population and housing is available here. "Subjects A - Z" is an easy way to search the site.
- American Fact Finder"Your source for population, housing, economic, and geographic data." Provides specific fact sheets for communities.
- BEA: U.S. Economic AccountsYou can locate personal income for specific geographic regions from this site.
- Current Industrial Reports"Manufacturing, mining, and construction statistics."
- Economic CensusProfile of American business that is published every 5 years.
- Export.govFederal government site for export market information.
- United State International Trade Commission"An independent federal agency determining import injury to U. S. industries..." Look for research reports under Research and Analysis: Industry and Trade Summaries.
- Industry SnapshotsEnter a NAICS code and receive a brief summary of the current state of the industry.
- Industry CanadaCanadian business site.
Marketing and Advertising
- Ad*AccessImage database of over 7,000 U.S. and Canadian advertisements between 1911 - 1955.
- Advertising AgeMajor trade publication for advertising.
- KnowThis.comProvides marketing tutorials.
- Marketing Experiments Journal"Discover what really works."
- MarketingProfsArticles on marketing how-to and more.
- Census Business BuilderThe Census Business Builder is a suite of services that provides selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.
- Last Updated: Aug 30, 2024 11:30 AM
- URL: https://libguides.gvsu.edu/marketing