Articles on scholarly research about consumer behavior.

Published by American Marketing Association, articles go between marketing theory and application.

An American Marketing Association publication on current trends and experiments in behavioral sciences as they affect marketing as well as problems of research in marketing.

Includes articles on empirical and theoretical quantitative research in marketing.

Covers public policy, legal and regulatory activities related to marketing.

Provides insight into how people behave as consumers.

Articles on international marketing practice, research and theory.