Marketing: Demographics and Psychographics

Welcome! Use this guide to help with research for marketing and advertising.

Definitions

Demographics (who buys):  the statistical data of a population, especially those showing average age, income, education, etc.

Psychographics (why they buy):  market research or statistics classifying population groups according to psychological and lifestyle characteristics like attitudes, values, or fears. 

 

Demographics--GVSU, Grand Rapids, West Michigan

Demographics Databases

Subjects: Marketing
  • Last Updated: Sep 16, 2020 12:10 PM
  • URL: https://libguides.gvsu.edu/marketing