Marketing: Demographics and Psychographics

Welcome! Use this guide to help with research for marketing and advertising.


Demographics (who buys):  the statistical data of a population, especially those showing average age, income, education, etc.

Psychographics (why they buy):  market research or statistics classifying population groups according to psychological and lifestyle characteristics like attitudes, values, or fears. 


Demographics--GVSU, Grand Rapids, West Michigan

Demographics Databases

Subjects: Marketing
  • Last Updated: May 21, 2024 12:25 PM
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