MINTEL AcademicThis link opens in a new windowA U.K. database providing consumer market reports from Europe and the U.S. Strategies for reaching target market audiences in the following industry areas: food and drink, consumer goods, retail, finance, leisure and travel.
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StatistaThis link opens in a new windowStatista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions in English, French, German and Spanish. The platform consists over 1,500,000 statistics on over 80,000 topics from more than 18,000 sources.
Plunkett Research OnlineThis link opens in a new windowIndustry statistics, trends, & in-depth analysis of top companies.
Mergent IntellectThis link opens in a new windowClick on First Research, and enter your GVSU email address to access industry and state profiles/reports.
WARC (World Advertising Research Center)This link opens in a new windowAdvertising database includes case studies, best practices, market intelligence, major brands, ad/spend statistics, demographics, & campaign videos in all areas of marketing communications.
ProQuest One Business (formerly ProQuest Business Premium)This link opens in a new windowThe most comprehensive business offering, with global coverage in business and economics, the collection features thousands of full-text journals, dissertations, and working papers, as well as trade publications, market research reports, and key periodicals such as the Wall Street Journal, Financial Times, and Economist. ProQuest One Business combines multiple ProQuest business information databases including the ABI/INFORM collection.
Business Source UltimateThis link opens in a new windowComprehensive information on all aspects of business related topics and 55 videos from the Harvard Business School Faculty Seminar Series. The database features company SWOT analyses and market research reports. Country reports are included in this database. This version of the resource is hosted on a specially designed interface for this content.