Hospitality & Tourism Management: HTM 495 (Sciarini)

Welcome to the HTM 495 Subject Guide!

This course guide provides resources to assist you in completing the Strategic Analysis of an Organization Memo. For more help you can send me an email or visit the Knowledge Market

Mission Statements and Company Values

The best place to find mission statements and company values is likely to be the company's website. You'll still need to cite your source - an example citing the mission statement found on the Starbucks website is below. For more information watch the short video below, or, see this post on citing webpages on a website from the APA Style blog

Citation Example:

Starbucks Corporation. (2021). Our company. Starbucks Coffee Company.


APA Citation Style

Competitive Environment & Company Information

Find Articles, SWOT reports, and more using Find It!

If you did not find what you need in one of the databases above, or you would like a narrative article to help you understand your company, try searching for articles in the library search box (look for the button that says "FIND IT!" at the top of any page of the library website). The tips below will help you locate specific items in Find It!

Find Company Profiles or SWOT Reports using Find It!

Enter your company name and the type of report you are looking for. For example, a search for "Marriott" AND "company profile" will return several company profiles for Marriott International, Inc. Searching "Marriott" AND "SWOT" will return several SWOT reports for Marriott. Search "Marriott" AND "market research" to get market research studies on Marriott. Select "reports" under the "Content Type" filter on the left side of your screen for better results.

Find Articles about your Company or Industry using Find It!

Search using the Find It! box at the top of any page of the library website using the company or industry name and add keywords like "strategy," "trends," "growth," or "future." For example, "Marriott" AND "strategy" or "hotel industry trends." Further narrow by date, content type (Report or Trade Publication Articles), subject type (Example: Market Strategy) using the menus on the left side of your screen.

Researching the Employee Experience

The list below provides websites that help you gain greater insight on what it would be like to work for a specific company. Be wary that all of these will be biased and that in general, individuals may have greater motivation to leave a negative versus a positive review. Some of these resources will additionally provide salary information, although it may not be as accurate as database provided information. 

  • Last Updated: May 22, 2024 12:04 PM
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