Advertising & Public Relations: Case Studies

School of Communications

Finding case studies

Read the mainstream newspapers as well as the public relations trade publications (e.g. PR Week, Public Relations Strategies & Tactics, etc.) to find some current PR “situation.”

Use the "Find Articles, Books, & More" box on the Library's homepage with your topic or discipline (e.g., advertising, or "public relations"), then refine your results with the left menu, e.g., "or Content Type, Subject Terms, Date, Language.

PR journals

Free, open access online, and peer-reviewed scholarly journals recommended by Dr. Penning

  • Last Updated: Apr 19, 2024 9:53 AM
  • URL: https://libguides.gvsu.edu/cap