Advertising & Public Relations: Case Studies
Finding case studies
Read the mainstream newspapers as well as the public relations trade publications (e.g. PR Week, Public Relations Strategies & Tactics, etc.) to find some current PR “situation.”
Use the "Find Articles, Books, & More" box on the Library's homepage with your topic or discipline (e.g., advertising, or "public relations"), then refine your results with the left menu, e.g., "or Content Type, Subject Terms, Date, Language.
- Business Source Ultimate This link opens in a new windowSearch for advertis* in Subject Terms and "case studies" and your specific company, brand, product, or topic.
- WARC (World Advertising Research Center) This link opens in a new windowClick on Case Studies, then enter your topic, company, brand, or product.
- Center for Media Engagementfrom U of TX Austin, Ad & PR ethics cases (CAP 325)
PR journals
Free, open access online, and peer-reviewed scholarly journals recommended by Dr. Penning
- Case Studies in Strategic CommunicationUniv of Southern California - Annenberg
- Last Updated: Apr 19, 2024 9:53 AM
- URL: https://libguides.gvsu.edu/cap