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Advertising & Public Relations: Articles/Databases
Advertising/PR databases
Search the databases below on the left using the search tips in the box below on the right.
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ProQuest One Business (formerly ProQuest Business Premium)This business database includes articles, campaigns, case studies, country info, company financial data and profiles, SWOT analyses, and more.
Formerly ABI/INFORM. -
WARC (World Advertising Research Center)Advertising database includes case studies, best practices, market intelligence, major brands, ad/spend statistics, demographics, & campaign videos in all areas of marketing communications.
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Communication SourceJournal articles & more on advertising & public relations, including all aspects of communication-related issues.
Use Choose Databases to include Academic Search Ultimate, Business Source Ultimate, etc. -
Small Business SourceSearch this database to learn how to start, finance or manage your small business. Resources include sample business plans, how to guides, articles and websites.
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Gartner ResearchExplore Research Library> Business Applications> Business Intelligence and Data Warehousing> Analytics ;
Business Applications> Enterprise Resource Planning;
Business Applications> Knowledge Support> Content Management; Business Applications> Retail Systems; Business Applications> Customer Management;
Business Applications> Sales and Marketing. -
ProQuest Social Science Journalsjournal articles on all aspects of communication-related topics, including advertising & public relations
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Conference Board Research Online Collection"Centers" have research reports, webcasts, and PowerPoints on communications, marketing, human resources issues, consumer dynamics, global economy, and various policy issues.
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WestlawResearch law cases in order to write briefs
Search tips for finding articles
- use "quotation marks" around phrases
- truncate - with an asterisk * - truncat* finds truncate, truncated, truncation
- use AND to combine unlike ideas: dance AND promotion
- use OR to connect synonyms: advertisements OR campaigns
Put it all together:
- "hip hop dance" in one box
- AND (promot* OR advertis* OR campaigns) in the next box
- use parentheses in single-box searching - when you don't have another set of boxes, e.g.,:
- "hip hop dance" AND (promot* OR advertis* OR campaigns)
Use the left or right menus to narrow your results, e.g., by language, date, subject, etc.
- Databases have a citation and sometimes they will also contain an abstract, or summary, of the article.
- Databases also often cite multiple types of resources - books, essays or chapters, government documents, etc.
- Some databases will also have the complete item (called the full text): you should see a link to an HTML or PDF document. Or click on
- this will check other library databases for the full text.
PR journals
Free, open access online, and peer-reviewed scholarly journals recommended by Dr. Penning
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Case Studies in Strategic CommunicationUniv of Southern California - Annenberg
What kind of journal is this?
When researching, you will come across a variety of different types of journals. Most journals and magazines fall into one of the following three categories: scholarly, popular, and trade publications. This table will show you how to find out how to tell the difference between these types of journals.
Scholarly Journals | Popular Journals | Trade Journals | |
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Purpose | Informs/reports on original research done by scholars and experts in the field. | Entertains and informs a general audience without providing in-depth analysis. | Reports on industry trends, new products or techniques useful to people in a trade or business. |
Authors | Articles are written by subject specialists and experts in the field. | Articles are written by journalists, freelance writers, or an editorial staff. | Articles are written by specialists in a certain field or industry. |
Audience | Intended for a limited audience - mainly researchers, scholars, and experts. | Appeals to a broad segment of the population. | Intended for people in a particular profession, business, or industry. |
Appearance | Simple cover design, few images or ads. May include charts, graphs, data. | Glossy, colorful, many images and lots of advertising. | Often glossy paper; images/advertisements relate to specific field or profession. |
Article length | Tend to be lengthy, may include original research, in-depth analysis, very specific focus. | Typically brief, from less than 1 page to several pages. | Short to medium length articles. |
Content | Original research, literary criticism and theory, literature review, in-depth analysis of topic. | Short, feature-length articles, news and general interest topics. | Articles about professional trends, new products or techniques, industry-related news. |
Writing style | Use terminology, language and jargon relevant to the discipline. | Simple language used, written for general public. | Technical, field-specific language used, assumes reader familiar with industry. |
References | Articles typically include references, notes, works cited. | Articles typically do not have references. | Articles sometimes have references. |
Examples |
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- Last Updated: Jul 29, 2025 7:47 PM
- URL: https://libguides.gvsu.edu/cap