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Advertising & Public Relations: Articles/Databases
Create your Search statements
In Ad & PR, trade publications are valued types of information resources along with scholarly journal articles. Case studies, best practices, industry reports, market intelligence research, media data and costs, audience or target market data, campaign videos, or public opinion polls may be useful as well.
To get good info, write down your research main ideas, then list your concepts and synonyms. Now apply your keywords in databases using the linked Word document below, noting options like date, language, subject terms, and advanced features like the drop-down options at the end of the search boxes which let you be more specific about where the words will be searched. This process of finding information will save you time and improve your sources!
- CAP 115 Databases ExerciseOpen in a new tab, download to your own drive/device, fill out, and email to rangerk@gvsu.edu
Advertising/PR databases
Search the databases below on the left using the search tips in the box below on the right.
- ProQuest One Business (formerly ProQuest Business Premium)This business database includes articles, campaigns, case studies, country info, company financial data and profiles, SWOT analyses, and more.
Formerly ABI/INFORM. - WARC (World Advertising Research Center)Advertising database includes case studies, best practices, market intelligence, major brands, ad/spend statistics, demographics, & campaign videos in all areas of marketing communications.
- SRDS Media Planning PlatformMedia listings by type, DMA, & audience: contacts, costs, & data. Nielsen segmentation and Market Solutions section includes Lifestyle Ranking, Market Potential, Demographics, & PRIZM.
- Communication SourceJournal articles & more on advertising & public relations, including all aspects of communication-related issues.
Use Choose Databases to include Academic Search Ultimate, Business Source Ultimate, etc. - Small Business Reference CenterSearch this database to learn how to start, finance or manage your small business. Resources include sample business plans, how to guides, articles and websites.
- Gartner ResearchExplore Research Library> Business Applications> Business Intelligence and Data Warehousing> Analytics ;
Business Applications> Enterprise Resource Planning;
Business Applications> Knowledge Support> Content Management; Business Applications> Retail Systems; Business Applications> Customer Management;
Business Applications> Sales and Marketing. - ProQuest Social Science Journalsjournal articles on all aspects of communication-related topics, including advertising & public relations
- Conference Board Research Online Collection"Centers" have research reports, webcasts, and PowerPoints on communications, marketing, human resources issues, consumer dynamics, global economy, and various policy issues.
- WestlawResearch law cases in order to write briefs
Search tips for finding articles
- use "quotation marks" around phrases
- truncate - shorten a word to its trunk or root to get alternate endings - with an asterisk * (shift 8), e.g., truncat* finds truncate, truncated, truncation
- apply Boolean connector AND to combine unlike ideas, e.g., dance AND promotion
- apply Boolean connector OR to connect synonyms, e.g., advertisements OR campaigns
Put it all together:
- "hip hop dance" in one box
- AND (promot* OR advertis* OR campaigns) in the next box
- use parentheses in single-box searching - when you don't have another set of boxes, e.g.,:
- "hip hop dance" AND (promot* OR advertis* OR campaigns)
Use the left or right menus to narrow your results, e.g., by language, date, subject, etc.
Databases have a citation (information about an article such as the title, author, name of the journal or magazine, volume and issue (which correspond to the date), date, and pages) and sometimes they will also contain an abstract, or summary, of the article.
Databases also often cite multiple types of resources - books, essays or chapters, government documents, etc.
Some databases will also have the complete item (called the full text): you should see a link to an HTML or PDF document. Or click on - this will check the other library databases for the full text of the article.
What kind of journal is this?
When researching, you will come across a variety of different types of journals. Most journals and magazines fall into one of the following three categories: scholarly, popular, and trade publications. This table will show you how to find out how to tell the difference between these types of journals.
Scholarly Journals | Popular Journals | Trade Journals | |
---|---|---|---|
Purpose | Informs/reports on original research done by scholars and experts in the field. | Entertains and informs a general audience without providing in-depth analysis. | Reports on industry trends, new products or techniques useful to people in a trade or business. |
Authors | Articles are written by subject specialists and experts in the field. | Articles are written by journalists, freelance writers, or an editorial staff. | Articles are written by specialists in a certain field or industry. |
Audience | Intended for a limited audience - mainly researchers, scholars, and experts. | Appeals to a broad segment of the population. | Intended for people in a particular profession, business, or industry. |
Appearance | Simple cover design, few images or ads. May include charts, graphs, data. | Glossy, colorful, many images and lots of advertising. | Often glossy paper; images/advertisements relate to specific field or profession. |
Article length | Tend to be lengthy, may include original research, in-depth analysis, very specific focus. | Typically brief, from less than 1 page to several pages. | Short to medium length articles. |
Content | Original research, literary criticism and theory, literature review, in-depth analysis of topic. | Short, feature-length articles, news and general interest topics. | Articles about professional trends, new products or techniques, industry-related news. |
Writing style | Use terminology, language and jargon relevant to the discipline. | Simple language used, written for general public. | Technical, field-specific language used, assumes reader familiar with industry. |
References | Articles typically include references, notes, works cited. | Articles typically do not have references. | Articles sometimes have references. |
Examples |
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- Last Updated: Dec 18, 2024 11:19 AM
- URL: https://libguides.gvsu.edu/cap