Subject Guides: Advertising & Public Relations: Ad & PR websites

Advertising & Public Relations: Ad & PR websites

School of Communications

O*Net OnLine
information about different careers, occupations, & industries
Accessible Social: a beginner's guide to creating inclusive social media content
Free pdf, recommended by Prof Adrienne Wallace

Advertising Age Datacenter
Provides advertising & marketing industry data such as ad spending, media, agencies, jobs, contacts, Super Bowl advertising, & various top ten lists for brands, magazines & newspaper circulation & markets.

Adweek website
Advertising news: the major trade magazine. For complete articles, try searching the title of the article, author, and adweek in the "Find articles, books, & more" search box. Not all are available.
Institute for Advertising Ethics
Principles & practices, case studies, Ethical decision-making framework

Nielsen
Measures demographics based on industry & provides ratings. Top 10 lists for TV, TV ad brand memorability, books, music, video games, movies, social media, alcohol, health & beauty, beverages, snacks.

PR Newswire
The global leader in news and information distribution services for professional communicators.
PR Week
Public Relations: the major trade magazine.
PRSA: Public Relations Society of America
World's largest organization for public relations professionals.

Advertising Research Foundation
To further, through research, the scientific practice of advertising and marketing
Arthur W. Page Society
For chief communications officers (CCOs); wants to help to cultivate the next generation of communications leaders via professional development
Page Ethics Center at Penn State
PR Ethics Training Modules, especially for CAP 325
Center for Media Engagement
from U of TX Austin, Ad & PR ethics cases (CAP 325)
CSR wire
News releases related to corporate social responsibility
Patchwork Nation
The Jefferson Institute uses demographic, voting, & cultural data to segment communities into 12 community types useful in targeting a community for a PR campaign.
PR Council
Take a look at the Advocacy section!
* PRCA Accessible Communications Guidelines,
* DEI, etc.
PR Museum
Museum dedicated to the history of the PR profession; also explores the role of PR in business, society, culture and politics.

Subjects: Advertising & Public Relations, Communications