Advertising & Public Relations: Ad & PR websites
School of Communications
GENERAL LINKS
- O*Net OnLine
information about different careers, occupations, & industries - Accessible Social: a beginner's guide to creating inclusive social media contentFree pdf, recommended by Prof Adrienne Wallace
Advertising Sites
Advertising Age DatacenterProvides advertising & marketing industry data such as ad spending, media, agencies, jobs, contacts, Super Bowl advertising, & various top ten lists for brands, magazines & newspaper circulation & markets.
- Adweek website
Advertising news: the major trade magazine. For complete articles, try searching the title of the article, author, and adweek in the "Find articles, books, & more" search box. Not all are available. - Institute for Advertising EthicsPrinciples & practices, case studies, Ethical decision-making framework
- NielsenMeasures demographics based on industry & provides ratings. Top 10 lists for TV, TV ad brand memorability, books, music, video games, movies, social media, alcohol, health & beauty, beverages, snacks.
Public Relations Sites
- PR NewswireThe global leader in news and information distribution services for professional communicators.
- PR WeekPublic Relations: the major trade magazine.
- PRSA: Public Relations Society of AmericaWorld's largest organization for public relations professionals.
- Advertising Research FoundationTo further, through research, the scientific practice of advertising and marketing
- Arthur W. Page SocietyFor chief communications officers (CCOs); wants to help to cultivate the next generation of communications leaders via professional development
- Page Ethics Center at Penn StatePR Ethics Training Modules, especially for CAP 325
- Center for Media Engagementfrom U of TX Austin, Ad & PR ethics cases (CAP 325)
- CSR wireNews releases related to corporate social responsibility
- Institute for Public RelationsDedicated to fostering greater use of research in public relations and corporate communication practice
- Patchwork NationThe Jefferson Institute uses demographic, voting, & cultural data to segment communities into 12 community types useful in targeting a community for a PR campaign.
- PR CouncilTake a look at the Advocacy section!
* PRCA Accessible Communications Guidelines,
* DEI, etc. - PR MuseumMuseum dedicated to the history of the PR profession; also explores the role of PR in business, society, culture and politics.
Subjects: Advertising & Public Relations, Communications
- Last Updated: Apr 19, 2024 9:53 AM
- URL: https://libguides.gvsu.edu/cap
