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- Advertising & Public Relations
- Ad & PR websites
Advertising & Public Relations: Ad & PR websites
GENERAL LINKS
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O*Net OnLineinformation about different careers, occupations, & industries
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Accessible Social: a beginner's guide to creating inclusive social media contentFree pdf, recommended by Prof Adrienne Wallace
Advertising Sites
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Advertising Age Datacenter
Provides advertising & marketing industry data such as ad spending, media, agencies, jobs, contacts, Super Bowl advertising, & various top ten lists for brands, magazines & newspaper circulation & markets.
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Adweek websiteAdvertising news: the major trade magazine. For complete articles, try searching the title of the article, author, and adweek in the "Find articles, books, & more" search box. Not all are available.
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Institute for Advertising EthicsPrinciples & practices, case studies, Ethical decision-making framework
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NielsenMeasures demographics based on industry & provides ratings. Top 10 lists for TV, TV ad brand memorability, books, music, video games, movies, social media, alcohol, health & beauty, beverages, snacks.
Public Relations Sites
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PR NewswireThe global leader in news and information distribution services for professional communicators.
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PR WeekPublic Relations: the major trade magazine.
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PRSA: Public Relations Society of AmericaWorld's largest organization for public relations professionals.
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Advertising Research FoundationTo further, through research, the scientific practice of advertising and marketing
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Arthur W. Page SocietyFor chief communications officers (CCOs); wants to help to cultivate the next generation of communications leaders via professional development
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Page Ethics Center at Penn StatePR Ethics Training Modules, especially for CAP 325
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CSR wireNews releases related to corporate social responsibility
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Patchwork NationThe Jefferson Institute uses demographic, voting, & cultural data to segment communities into 12 community types useful in targeting a community for a PR campaign.
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PR CouncilTake a look at the Advocacy section!
* PRCA Accessible Communications Guidelines,
* DEI, etc. -
PR MuseumMuseum dedicated to the history of the PR profession; also explores the role of PR in business, society, culture and politics.
- Last Updated: May 29, 2025 2:33 PM
- URL: https://libguides.gvsu.edu/cap