Advertising & Public Relations: Case Studies
School of Communications
Finding case studies
Read the mainstream newspapers as well as the public relations trade publications (e.g. PR Week, Public Relations Strategies & Tactics, etc.) to find some current PR “situation.”
Use the "Find Articles, Books, & More" box on the Library's homepage with your topic or discipline (e.g., advertising, or "public relations"), then refine your results with the left menu, e.g., "or Content Type, Subject Terms, Date, Language.
- Business Source UltimateSearch for advertis* in Subject Terms and "case studies" and your specific company, brand, product, or topic.
- WARC (World Advertising Research Center)Click on Case Studies, then enter your topic, company, brand, or product.
- Sage Business CasesMore than 3,000 cases from over 100 countries.
- Center for Media Engagementfrom U of TX Austin, Ad & PR ethics cases (CAP 325)
PR journals
Free, open access online, and peer-reviewed scholarly journals recommended by Dr. Penning
- Case Studies in Strategic CommunicationUniv of Southern California - Annenberg
Subjects: Advertising & Public Relations, Communications
- Last Updated: Dec 18, 2024 11:19 AM
- URL: https://libguides.gvsu.edu/cap
