Advertising & Public Relations: Home
School of Communications
Useful resources
-
Citing Sourcesstyle guides & examples for reference lists (aka bibliographies).
-
Knowledge Markethelp with research, writing, presentations, and data
-
Resource MarketGuides, definitions of academic jargon, and helpful links created by Knowledge Market consultants
-
Government Resourcesdata, census, info about federal, state, & local government, & cool stuff
Department Links
Welcome!
This guide's purpose is to help you do research in advertising or public relations. Get better grades by using reliable information in your assignments! Do better professionally by making successful brands and effective media plans, or writing accurate copy!
For additional resources, see the Business, Education, & other Library subject guides
Library Basics
-
Focusing a TopicThis video shows different ways of focusing a topic for a research paper.
-
Keywords, Search Terms, and Subject HeadingsThis short video demonstrates finding items with keywords and subject terms.
-
Building a Search StrategyVideo explains how to develop a search strategy before using the catalog or databases. These concepts are universal and apply to any database, or search engine.
-
Databases, journals, & articlesVideo defines each and explains how they fit together
-
Requesting Books, Journals in Print Form, and DVDs
Watch video of the ASRS robot in action.
Some books, DVDs, and journals are in the book retrieval system (Automated Storage Retrieval System or ASRS) behind the Service Desk on the 1st floor. -
Resource MarketThe Resource Market has guide sheets, definitions of academic jargon, and helpful links created by Knowledge Market consultants. Use the search bar or browse using the buttons.
Subject Guide
Kim Ranger
Contact:
Online help during COVID-19: M-F 9:00-5:00 or by appointment.
Hablo español
Mailing address: 240 Mary Idema Pew Library, Grand Valley State University, Allendale, MI 49401
Hablo español
Mailing address: 240 Mary Idema Pew Library, Grand Valley State University, Allendale, MI 49401
1-616-287-0116
Website
Subjects:
Advertising & Public Relations, Communications
- Last Updated: Jul 23, 2021 12:37 PM
- URL: https://libguides.gvsu.edu/cap
