Advertising & Public Relations: Home
Useful resources
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Citing Sourcesstyle guides & examples for reference lists (aka bibliographies).
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Knowledge Markethelp with research, writing, presentations, and data
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Resource MarketGuides, definitions of academic jargon, and helpful links created by Knowledge Market consultants
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Government Resourcesdata, census, info about federal, state, & local government, & cool stuff
Department Links
Welcome!
This guide's purpose is to help you do research in advertising or public relations. Get better grades by using reliable information in your assignments! Do better professionally by making successful brands and effective media plans, or writing accurate copy!
For additional resources, see the Business, Education, & other Library subject guides
Library Basics
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Databases, journals, & articlesVideo defines each and explains how they fit together
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Resource MarketThe Resource Market has guide sheets, definitions of academic jargon, and helpful links created by Knowledge Market consultants. Use the search bar or browse using the buttons.
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Building a Search StrategyVideo explains how to develop a search strategy before using the catalog or databases. These concepts are universal and apply to any database, or search engine.
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How to Find a BookThis video walks you through the process of searching for a book and identifying its location.
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While many articles & ebooks are online, some are in the robotic book retrieval system (official name = Automated Storage Retrieval System or ASRS) behind the Service Desk on the 1st floor.
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Practice Good Information Hygiene: Sanitize before You Share4 quick and easy steps to help stop the spread of COVID-19 misinformation: pause, fact check, search, examine original source. From the News Literacy Project
Subject Guide

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Mailing address: 240 Mary Idema Pew Library, Grand Valley State University, Allendale, MI 49401
- Last Updated: Jan 22, 2021 9:05 AM
- URL: https://libguides.gvsu.edu/cap