Advertising & Public Relations: Home
School of Communications
Useful resources
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Citing Sourcesstyle guides & examples for reference lists (aka bibliographies).
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Knowledge Markethelp with writing, research, presentations, visualizing basic data sets and engaging with social media platforms and other digital tech
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Resource MarketGuides, definitions of academic jargon, and helpful links created by Knowledge Market consultants
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Government Resourcesdata, census, info about federal, state, & local government, & cool stuff
Department Links
Welcome!
This guide's purpose is to help you do research in advertising or public relations. Get better grades by using reliable information in your assignments! Do better professionally by making successful brands and effective media plans, or writing accurate copy!
For additional resources, see the Business, Education, & other Library subject guides
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CAP 495 Prof Wallace Audience SegmentationGoogle doc
Library Basics
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Focus Your TopicThis video shows different ways of focusing a topic for a research paper.
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Build Your Search StrategyThis short video explains how to develop a search strategy before finding books and media or articles in databases. These concepts are universal and apply to any search.
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Keywords, Search Terms, and Subject HeadingsThis short video demonstrates finding items with keywords and subject terms.
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Databases, journals, & articlesVideo defines each and explains how they fit together
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Bias in Information Sources3 1/2 minute video defines bias in information and how to address it.
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Citation TutorialLearn and test your skills
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Find a BookThis video walks you through the process of searching for a book and identifying its location.
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Request Books, Journals in Print Form, and DVDs
Watch video of the ASRS robot in action.
Some books, DVDs, and journals are in the book retrieval system (Automated Storage Retrieval System or ASRS) behind the Service Desk on the 1st floor.
Subject Guide
Subjects: Advertising & Public Relations, Communications
- Last Updated: Jun 30, 2025 1:49 PM
- URL: https://libguides.gvsu.edu/cap
