CAP 115: Research Basics for Advertising and PR: Home

Research Basics for Advertising and Public Relations

Useful resources


This guide's purpose is to help you do research in the Advertising & Public Relations course CAP 115. Get better grades by using reliable information in your assignments! Do better professionally by making successful brands and effective media plans, or writing accurate copy!

Also, each field, e.g., Advertising and Public Relations, has different values and procedures for research, so this will be different from what you might have done in other courses or fields like Writing.

For additional resources, see the Business, Education, & other Subject guides.

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