CAP 115: Research Basics for Advertising and PR: Home
Useful resources
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APA: Citing Sourcesstyle guides & examples for reference lists (aka bibliographies).
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Knowledge Markethelp with writing, research, presentations, visualizing basic data sets and engaging with social media platforms and other digital tech
Department Links
Welcome!
This guide's purposes are to: help you learn more about Advertising & Public Relations while using information, provide resources for doing research in the CAP 115 course, help you save time and energy, and successfully complete your assignments. Do better professionally by making successful brands and effective media plans, or writing accurate copy!
Each discipline or field of study has different values about types of information and procedures for research, so the tabs here are organized by learning objective and are different from those you might have used in other courses in fields like Writing or Biology.
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CAP 115 Databases WorksheetUse this process to save time AND find good information for your research paper or project.
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CAP 115 Databases WorksheetGoogle Doc alternative to Microsoft Word
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CAP 115-04 Prof Carter W’22Google doc for the groups
For additional resources, see the Business, Education, & other Subject guides.
Library Basics
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Building a Search StrategyThis short video explains how to develop a search strategy before finding books and media or articles in databases. These concepts are universal and apply to any search.
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How to Find a BookThis video walks you through the process of searching for a book and identifying its location.
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While many articles & ebooks are online, some are in the robotic book retrieval system (official name = Automated Storage Retrieval System or ASRS) behind the Service Desk on the 1st floor.
Contact Me

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Mailing address: 240 Mary Idema Pew Library, Grand Valley State University, Allendale, MI 49401
- Last Updated: May 23, 2022 3:32 PM
- URL: https://libguides.gvsu.edu/cap115