CAP 115: Research Basics for Advertising and PR: Home

Research Basics for Advertising and Public Relations

Useful resources


This guide's purposes are to: help you learn more about Advertising & Public Relations while using information, provide resources for doing research in the CAP 115 course, help you save time and energy, and successfully complete your assignments. Do better professionally by making successful brands and effective media plans, or writing accurate copy!

Each discipline or field of study has different values about types of information and procedures for research, so the tabs here are organized by learning objective and are different from those you might have used in other courses in fields like Writing or Biology.

For additional resources, see the Business, Education, & other Subject guides.

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