CAP 115: Research Basics for Advertising and PR: Home
Useful resources
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APA: Citing Sourcesstyle guides & examples for reference lists (aka bibliographies).
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Knowledge MarketHelp with research, writing, presentations
Department Links
Welcome!
This guide's purposes are to: help you learn more about Advertising & Public Relations while using information, provide resources for doing research in the CAP 115 course, help you save time and energy, and successfully complete your assignments. Do better professionally by making successful brands and effective media plans, or writing accurate copy!
Each discipline or field of study has different values about types of information and procedures for research, so the resources here will be different from those you might have used in other courses in fields like Writing or Biology.
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CAP 115 Databases Worksheet 2021Use this process to save time AND find good information for your research paper or project.
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CAP 115 Databases Worksheet 2021Google Doc alternative to Microsoft Word
For additional resources, see the Business, Education, & other Subject guides.
Library Basics
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How to Find a BookThis video walks you through the process of searching for a book and identifying its location.
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Building a Search StrategyThis tutorial explains how to best develop a search strategy before searching the catalog or databases. These concepts are universal and apply to any catalog, database, or internet search engine.
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While many articles & ebooks are online, some are in the robotic book retrieval system (official name = Automated Storage Retrieval System or ASRS) behind the Service Desk on the 1st floor.
Contact Me

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Mailing address: 240 Mary Idema Pew Library, Grand Valley State University, Allendale, MI 49401
- Last Updated: Feb 3, 2021 12:41 PM
- URL: https://libguides.gvsu.edu/cap115