- GVSU
- Subject Guides
- CAP 115: Research Basics for Advertising and PR
- Trade publications
CAP 115: Research Basics for Advertising and PR: Trade publications
GVSU Subscriptions vs websites
Each title has 2 options. 1st is GVSU Library's subscription through a database, and 2nd is the website.
A website will have the latest information and all graphics, but may ask you to subscribe to read an article. Articles should appear in the database within a week (often the next day) and are supported by your tuition.
Advertising trade magazines
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search Adweek within Business Source Ultimate database
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search Ad Age within Business Source Ultimate database
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in the Access World News Research database
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formerly Brand Republic
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search within Business Source Ultimate database
PR trade magazines
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search Public Relations Strategies & Tactics within Business Source Ultimate database
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Strategic and tactical aspects of the profession with hands-on, how-to articles. Up-to-date best practices on crisis communications to social media to reputation management. Commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.
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search PRWeek within Business Source Ultimate database
- Last Updated: Feb 3, 2021 12:41 PM
- URL: https://libguides.gvsu.edu/cap115