CAP 115: Research Basics for Advertising and PR: Trade publications

Research Basics for Advertising and Public Relations

GVSU Subscriptions vs websites

Each title has 2 options. 1st is GVSU Library's subscription through a database, and 2nd is the website.

A website will have the latest information and all graphics, but may ask you to subscribe to read an article. Articles should appear in the database within a week (often the next day) and are supported by your tuition.

Advertising trade magazines

PR trade magazines

  • Last Updated: Feb 3, 2021 12:41 PM
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