- GVSU
- Subject Guides
- CAP 115: Research Basics for Advertising and PR
- Trade publications
CAP 115: Research Basics for Advertising and PR: Trade publications
Research Basics for Advertising and Public Relations
GVSU Subscriptions vs websites
Each title has 2 options. 1st is GVSU Library's subscription through a database, and 2nd is the website.
A website will have the latest information and all graphics, but may ask you to subscribe to read an article. Articles should appear in the database within a week (often the next day) and are supported by your tuition.
Advertising trade magazines
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Adweek
search Adweek within Business Source Ultimate database -
Advertising Age
search Ad Age within Business Source Ultimate database
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Campaign
in the Access World News Research database -
Campaign website
formerly Brand Republic -
Marketing News
search within Business Source Ultimate database
PR trade magazines
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Public Relations Strategies & Tactics
search Public Relations Strategies & Tactics within Business Source Ultimate database
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PRSA Strategies & Tactics website
Strategic and tactical aspects of the profession with hands-on, how-to articles. Up-to-date best practices on crisis communications to social media to reputation management. Commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications. -
PRWeek
search PRWeek within Business Source Ultimate database
- Last Updated: Feb 3, 2021 12:41 PM
- URL: https://libguides.gvsu.edu/cap115
