CAP 115: Research Basics for Advertising and PR: Websites & search engines

Research Basics for Advertising and Public Relations

Building a Search

Choosing keywords to find information in Google, Wikipedia, library databases or a catalog is very similar to SEO. Terminology matters! As part of your background research:

1. Write down your research question or problem statement, and then the main ideas.

2. List your ideas and synonyms. Think about when to use "OR", "AND"

3. Search Google Scholar using your problem statement key ideas.

4. In the top menu bar to the left of Google Scholar, click the menu icon and Advanced Search.

  • Google uses the box "with all of the words" the same way you would use "AND" in a database search.
  • Google uses the box "with the exact phrase" the same way you would use quotation marks if you were in a database.
  • Google uses "with at least one of the words" the same way you would use "OR" in a database search.

Use your research question or "renewable energy products" and (colleges or universities) so you can make an informed estimate of what and how much information is available. Compare results with your neighbors.

Advertising & Public Relations sites

Using the web

  • Last Updated: Feb 3, 2021 12:41 PM
  • URL: https://libguides.gvsu.edu/cap115