Subject Guides: CAP 115: Research Basics for Advertising and PR: Surveys & Polls

CAP 115: Research Basics for Advertising and PR: Surveys & Polls

Research Basics for Advertising and Public Relations

When you are creating a survey, take a look at some good examples first!

iPOLL This link opens in a new window
Academic, commercial, & media polls in the U.S. Includes survey questions.
Academic Search Ultimate This link opens in a new window
articles on polls & consumers: search "public opinion polls" as a subject
Business Source Ultimate This link opens in a new window
Search "public opinion" OR "polls and surveys" OR attitude survey" as subject. Includes journals Advertising Age, American Demographics, & Broadcasting.