CAP 115: Research Basics for Advertising and PR: Media Planning

Research Basics for Advertising and Public Relations

Media Kits or Sections

Use these resources to create a media section or kit for a product or client: channels, costs, etc.

Media Directories & Ad Spending: GVSU Libraries

Vocabulary & Calculators

  • Last Updated: Oct 17, 2022 10:47 AM
  • URL: https://libguides.gvsu.edu/cap115