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- CAP 115: Research Basics for Advertising and PR
- Media Planning
CAP 115: Research Basics for Advertising and PR: Media Planning
Research Basics for Advertising and Public Relations
Media Directories & Ad Spending: GVSU Libraries
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WinmoLists advertisers (companies, competitors, brands, industry codes, key contacts, media spend, sales, ad agencies, news) & agencies (media focus, target markets, key contacts, clients, social media, news).
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Winmo video tutorial5-minute video explains the basics of finding ad execs by company or brand, getting media spend & demographics.
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Winmo & SRDS HelpMedia Planning and Segmentation PowerPoint
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SRDS Media Planning PlatformMedia information & contact data.
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StatistaIncludes ad spending by medium, e.g., Pay-per-View (TVoD) revenue, user penetration, average revenue per user, comparison of the U.S. to global, and projected growth.
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WARC (World Advertising Research Center)ad/spend statistics and information on using TV ads well (effectiveness, length, context and positioning, scheduling, audience measurement)
Vocabulary & Calculators
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BDI & CDIBDI = Brand Development Index
CDI = Category Development Index -
Cost Per Rating Point (CPP)Formulas and calculators
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Cost Per Thousand (CPM)Overview, formulas and calculators
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Ratings, Shares, HUTs and PUTsHUT = Homes Using Television
PUT = Persons Using Television -
GRPs, TRPs, Reach and FrequencyGRPs = Sum of the ratings.
TRPs = Sum of the ratings of a specific demographic segment.
Media Directories & Costs: websites
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AdForum Directoriesinfo on 24,000 agencies & 150,000 campaigns (TV, print, interactive, etc.).
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Advertising Age DatacenterProvides advertising & marketing industry data such as ad spending, media, agencies, jobs, contacts, Super Bowl advertising, & various top ten lists for brands, magazines & newspaper circulation & markets. -
IAB Internet Advertising Revenue ReportInteractive Advertising Bureau (IAB) includes estimated measurements of Internet/online advertising revenues -
NielsenMeasures demographics based on industry & provides ratings.
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Media Economics
reports on state of the news media, advertising market, audience, key indicators, revenue, etc.
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TVB Local Media Marketing Solutions byMarket & Stations: characteristics of each local market, broadcast stations, digital channels, online platforms, demographic overview, diginets directory, ad spending, CPM trends, Broadcast calendar, Nielsen Survey dates & penetration by DMA, media comparisons
- Last Updated: Feb 3, 2021 12:41 PM
- URL: https://libguides.gvsu.edu/cap115
