CAP 115: Research Basics for Advertising and PR: Media Planning

Research Basics for Advertising and Public Relations

Media Kits or Sections

Use these resources to create a media section or kit for a product or client: channels, costs, etc.

Media Directories & Ad Spending: GVSU Libraries

Vocabulary & Calculators

  • Last Updated: Jan 5, 2024 3:39 PM
  • URL: https://libguides.gvsu.edu/cap115