Subject Guides: CAP 115: Research Basics for Advertising and PR: Media Planning

CAP 115: Research Basics for Advertising and PR: Media Planning

Research Basics for Advertising and Public Relations

Use these resources to create a media section or kit for a product or client: channels, costs, etc.

Winmo (formerly Advertising Red Books)
Lists advertisers (companies, competitors, brands, industry codes, key contacts, media spend, sales, ad agencies, news) & agencies (media focus, target markets, key contacts, clients, social media, news).

Winmo video tutorial
5-minute video explains the basics of finding ad execs by company or brand, getting media spend & demographics.

SRDS Media Planning Platform This link opens in a new window
Media information & contact data.
Statista This link opens in a new window
Includes ad spending by medium, e.g., Pay-per-View (TVoD) revenue, user penetration, average revenue per user, comparison of the U.S. to global, and projected growth.
Statistics: Internet provides info on social media, online search, user-generated content, online advertising and marketing.
WARC (World Advertising Research Center) This link opens in a new window
ad/spend statistics and information on using TV ads well (effectiveness, length, context and positioning, scheduling, audience measurement)

SRDS CPM Calculator
(Cost Per Thousand) Media Planning & Buying Calculators
BDI & CDI
BDI = Brand Development Index
CDI = Category Development Index
HUTs and PUTs
HUT = Homes Using Television
PUT = Persons Using Television
GRPs and TRPs
GRPs = Sum of the ratings.
TRPs = Sum of the ratings of a specific demographic segment.