CAP 115: Research Basics for Advertising and PR: Media Planning
Research Basics for Advertising and Public Relations
Media Kits or Sections
Use these resources to create a media section or kit for a product or client: channels, costs, etc.
Media Directories & Ad Spending: GVSU Libraries
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Winmo (formerly Advertising Red Books)Lists advertisers (companies, competitors, brands, industry codes, key contacts, media spend, sales, ad agencies, news) & agencies (media focus, target markets, key contacts, clients, social media, news).
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Winmo video tutorial5-minute video explains the basics of finding ad execs by company or brand, getting media spend & demographics.
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Winmo & SRDS HelpMedia Planning and Segmentation PowerPoint
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Statista This link opens in a new windowIncludes ad spending by medium, e.g., Pay-per-View (TVoD) revenue, user penetration, average revenue per user, comparison of the U.S. to global, and projected growth.
Statistics: Internet provides info on social media, online search, user-generated content, online advertising and marketing. -
WARC (World Advertising Research Center) This link opens in a new windowad/spend statistics and information on using TV ads well (effectiveness, length, context and positioning, scheduling, audience measurement)
Vocabulary & Calculators
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BDI & CDIBDI = Brand Development Index
CDI = Category Development Index -
HUTs and PUTsHUT = Homes Using Television
PUT = Persons Using Television -
GRPs and TRPsGRPs = Sum of the ratings.
TRPs = Sum of the ratings of a specific demographic segment.
- Last Updated: Oct 17, 2022 10:47 AM
- URL: https://libguides.gvsu.edu/cap115
