CAP 115: Research Basics for Advertising and PR: Books
e-Books
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Winmo (was Advertising Red Books)Lists advertisers (companies, competitors, brands, industry codes, key contacts, media spend, sales, ad agencies, news) & agencies (media focus, target markets, key contacts, clients, social media, news).
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Market Share Reporter
Select Market Share Reporter before searching.
Data sources are listed. -
SRDS by
Create Content: Reports: Pop-Facts (demographics) or Segmentation (PRIZM) - Market Potential: consumer behaviors & lifestyles; Profile Ranking -
NAICS codes
North American industry classification system = standard codes used by federal statistical agencies to analyze companies and industries.
Books, Encyclopedias, Media, etc.
Search for books & media here
Example of an Advanced Search:
Place requests for items to avoid having to enter the stacks and handle materials!
While half of our books are online, many books are also on shelves! "Call numbers" are shelf locations, in order alphabetically then numerically.
Books in the call number area HD59-59.6 & HF5801-6182 on the 3rd floor cover general advertising topics.
Business Communication call numbers: HF 5717-HF 5734.7 on the 3rd floor
- Last Updated: Feb 3, 2021 12:41 PM
- URL: https://libguides.gvsu.edu/cap115