CAP 115: Research Basics for Advertising and PR: Books
Research Basics for Advertising and Public Relations
e-Books
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Winmo (was Advertising Red Books)Lists advertisers (companies, competitors, brands, industry codes, key contacts, media spend, sales, ad agencies, news) & agencies (media focus, target markets, key contacts, clients, social media, news).
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Market Share ReporterSelect Market Share Reporter before searching.
Data sources are listed. -
SRDS by Create Content: Reports: Pop-Facts (demographics) or Segmentation (PRIZM) - Market Potential: consumer behaviors & lifestyles; Profile Ranking -
NAICS codesNorth American industry classification system = standard codes used by federal statistical agencies to analyze companies and industries.
Books, Encyclopedias, Media, etc.
Search for books & media here
Example of an Advanced Search:
Place requests for items to avoid having to enter the stacks and handle materials!
While half of our books are online, many books are also on shelves! "Call numbers" are shelf locations, in order alphabetically then numerically.
Books in the call number area HD59-59.6 & HF5801-6182 on the 3rd floor cover general advertising topics.
Business Communication call numbers: HF 5717-HF 5734.7 on the 3rd floor
- Last Updated: Feb 3, 2021 12:41 PM
- URL: https://libguides.gvsu.edu/cap115
